Teenagers
retail project, united states
A
company active in the teenager’s retail industry in the East Coast
approached Rooftemp with the desire to expand their one-shop business
into a global concept for the fast-growing U.S. teenager market. The
mandate was to assist them in the development of a concept bringing
to U.S. teenagers a unique dedicated shopping experience, combining
a cool interactive exhibition space with a wide range of international
quality products and a dynamic personalized service. Eventually, the
company aimed at becoming the trendsetter in the definition of today’s
teenagers’ lifestyle.
Rooftemp
produced a feasibility study and a financial model for the business, completed
a preliminary market research, developed a design and identity concept
for the retail space and worked closely with the client in the development
of the product range.
